The A2B Newsletter aims to improve your life by taking you from Point A to Point B. Every email shares one self-improvement idea you can read in five minutes or less.

Point A

You are largely unaware of making subconscious decisions. As a result, they can unknowingly steer your life off course.

Point B

By learning what science knows about the subconscious mind, you can make better subconscious decisions and keep your life on track.

Two Types Of Decisions

We make conscious and subconscious decisions. As the names suggest, we are aware of making conscious decisions and unaware of making subconscious decisions.

An example of a conscious decision might be whether or not you should eat dessert. In contrast, your tendency to ignore helpful information is an example of a subconscious decision.

Subconscious decisions are problematic for the following reason. When you are unaware of your decisions, you are also unaware of how those decisions affect your life.

Three Functions Of The Subconscious Mind

Understanding three subconscious mind functions can help you make better decisions. Those functions are filtering, reacting, and conserving energy. I’ll cover filtering here.


Your brain receives 11 million bits of information per second. However, only 50 of these bits are processed by the conscious mind. The rest remain unconscious. This explains why you can pay attention to a television show while ignoring the feeling of your clothes against your skin.

To Make Better Decisions, Don’t Filter What’s Important

In short, you notice what you pay attention to. Therefore, to make better decisions, pay attention to better things. At the same time, stop paying attention to unhelpful things.

Why is this helpful? Because when you pay attention to the right things, you see opportunities you once missed.

So, if you want to have financial stability when you retire, learn about investing. Doing so will help you recognize opportunities.

Here’s how you can use this advice to improve any area.

  • Define a goal.
  • Learn how to achieve that goal. Read books, talk to experts, or take a course.
  • Use your knowledge to identify opportunities.
  • Take action when the right opportunity presents itself.

Want More?

My video and article on subconscious decisions are full of additional information.

The full-length versions include:

  • An explanation of the other subconscious mind functions, reacting and conserving energy
  • How to use the subconscious mind functions to make better subconscious decisions
  • How to overcome common problems people face when trying to make better subconscious decisions
  • How to prevent yourself from taking these ideas too far
  • Lots of examples and diagrams

So, be sure to watch or read to learn more about making better subconscious decisions.


Chris Thornham 80/20 Financial Planner
Take Control Of Your Finances

Reduce financial stress, reach financial freedom, and achieve financial goals like buying a home, paying off debt, and investing for retirement.

Ten Thousand Dollar Giveaway Sweepstakes Entry Contract

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